HEALTHCARE
Birmingham Haemorrhoid Clinic
The Birmingham Haemorrhoid Clinic, a leading vascular piles treatment provider, partnered with us to increase patient enquiries, reduce acquisition costs, and improve return on investment (ROI). Their website and Google Ads campaigns were disconnected, poorly targeted, and unoptimised, resulting in a fragmented and inconsistent user journey.
PPC – Google Ads
We rebuilt campaigns to attract relevant traffic and ensure clicks led to high-quality enquiries.
Monthly Average Results:
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Click-Through Rate
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Conv. Rate
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Cost-per-Acquisition
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Return on Ad Spend
We focused campaigns on specific treatments and clinic locations, targeting the right audiences with relevant keywords and landing pages. Bids were optimised using keyword, time, and demographic data to ensure booked patients rather than just clicks, and we continuously tested and refined ad copy and landing pages through A/B experiments to maximise performance.
Web Design & Development
We redesigned the website to create a cohesive user journey that guided relevant traffic toward making an enquiry.
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Exit Rate
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Session Duration
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Conv. Rate
We built separate landing pages for each treatment and clinic location, featuring clear, user-focused messaging that highlights symptoms, treatments, and the Birmingham Haemorrhoid Clinic's expertise to build trust. The site was designed to support SEO and work seamlessly on all devices, including mobile, and enquiry touchpoints were simplified with strong calls-to-action to encourage patients to make an enquiry.
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