HEALTHCARE
Greensleeves Care
Greensleeves Care is a leading not-for-profit care provider that delivers award-winning residential, dementia, and nursing care across 27 homes in England. They partnered with us to increase enquiries, reduce acquisition costs, and improve return on ad spend. Their Google and Bing Ads campaigns were disconnected, poorly targeted, and unoptimised, resulting in a fragmented and inconsistent user journey.
PPC – Google & Bing Ads
We rebuilt campaigns to attract relevant traffic and ensure clicks led to high-quality enquiries.
Monthly Average Results:
0
Click-Through-Rate
0
Conv. Rate
0
Cost-per-Acquisition
0
Lifetime Return on Ad Spend
We focused campaigns on specific treatments and care home locations, targeting the right audiences with highly relevant keywords, ads and landing pages. Bids were optimised using keyword, time, and demographic data to ensure booked residents rather than just clicks, and we continuously tested and refined keyword match types, ad copy and landing pages through A/B experiments to maximise performance.
“Sara and 2C Digital provided an excellent PPC service to Greensleeves Care over a number of years. We found Sara to be highly diligent, personable, customer-focused with superb customer service skills, and ability to overcome any PPC challenges. We would gladly recommend 2C to other companies.”
Anna Kleinman, Head of Marketing – Greensleeves Care
★★★★★
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